Las Vegas: Harrah’s Entertainment says its board of directors has decided to change the casino company’s name to Caesars Entertainment Corporation.
Harrah’s chairman Gary Loveman says the name change will give the company greater prestige and more international name recognition.
Harrah’s acquired the Caesars brand through a merger in 2005, making it the world’s largest casino company by revenue.
It currently operates 50 casinos worldwide, including Caesars Palace, Flamingo and Bally’s in Las Vegas, and Harrah’s, Caesars Atlantic City and Bally’s in Atlantic City, New Jersey.
Loveman says the Harrah’s name will remain one of the company’s three primary brands, along with Caesars and Horseshoe.