London: Aristocrat Technologies Europe has announced a series of structural changes to its sales and marketing division, headed by the promotion of Daniel Lindsay to the newly created post of General Manager – Sales and Marketing – Europe. Lindsay, who reports directly to Aristocrat’s Executive General Manager EMEA, Nick Khin, will now oversee both sales and marketing functions for the Aristocrat and PokerPro brands across Europe.TCS John Huxley Group before joining Aristocrat Technologies Europe in 2005 to spearhead the company’s new business development. “He has worked in a variety of business development, commercial and strategic development roles and has been involved in every aspect of gaming in many jurisdictions worldwide,” commented Nick Khin. “I know Daniel will relish this new challenge and provide the necessary leadership qualities to help drive the business forward.”
Under the restructuring programme three new subregions and positions have been created, each with responsibility for driving sales activities and achieving targets for their respective subregions. Christian Colus takes on the role of Head of Sales – Southern Europe; Pedro Extremera becomes Head of Sales – Central Europe; and Marcus Honney is Head of Sales – Emerging Markets & Business Innovation. In addition to responsibility for key emerging markets in the EMEA region, Honney now has overall responsibility for MultiStation Gaming and will also be managing European business innovation initiatives in direct consultation with Aristocrat’s global Business Innovation division.
In a move designed to gain even greater synergies with the sales function, Aristocrat’s marketing team, headed by European Marketing Director Marc Campman, will also be reporting directly to Daniel Lindsay.