Best in class manufacturers back IGE as centre of gaming excellence

January’s International Gaming Expo (IGE) underlined its status as the international centre of gaming excellence, with leading developers and suppliers of equipment to the low stake high volume gaming sector confirming their attendance at Earls Court eight months ahead of the exhibition opening its doors to buyers.

Taking the total number of confirmed exhibitors at IGE 2010 so far to 140, the latest tranche of supporting exhibitors comprise some of the world’s biggest brands within their respective sectors, including: Novomatic-AGI / Astra Games, IGT / Barcrest / Cyberview, Merkur Gaming, WMS Gaming, JPM/Synot, Aristocrat Technologies, TCSJohnHuxley, TAB Austria, Bally Gaming, Atronic, Play4Win, Boss Media, Playtech, Microgaming and Cryptologic.

David Orrick, Communications Director of high performance gaming product creator Astra Games, believes that buyers from all destinations want to see the originators of product when making their purchasing decisions. He explained: „The buying process is quite a complex one and the depth of information that’s required can best be gained from speaking with manufacturers face-to-face. Certainly visitors to our stand at Earls Court will be able to get all the information, detail, insight, strategy and more from the people who know most, which is the originators of the product.

„Serious buyers always want to speak with the manufacturers first – after all, that’s why they attend exhibitions in the first place – to have access to the people that matter and to the people who can have a positive impact on their business.“

He added: „From a UK perspective, January is an ideal time for operators to meet with our games designers and originators to discuss the strategy and tactics on GBP 70 as we enter 2010.“

Emma Green, Clarion Gaming Show Director, commented: „Increasingly buyers want the inside track on new products and the only source for that detailed type of information is the people responsible for creating the products in the first place. There is absolutely no doubt that the best brains in gaming will be at Earls Court presenting the latest technologies, outlining and discussing future trends and most importantly providing buyers with the gaming solutions that their businesses require in order to flourish in what is an increasingly competitive discretionary spend market. IGE is a renowned business show at which best in class manufacturers will be launching best in class products and providing best in class first-hand insight to buyers. It is the leading centre of gaming and manufacturing excellence and unequivocally the best place to do business.“