Viage: A new Entertainment Concept for Brussels

Brussels Mayor Freddy Thielemans (4th from left), Viage General Manager Andrew Webb (3rd from right) and panelists.
Brussels Mayor Freddy Thielemans (4th from left), Viage General Manager Andrew Webb (3rd from right) and panelists.
At a Press Conference in Brussels on 3 September 2009 hosted by the Mayor of Brussels Freddy Thielemans to present the newly-opened Anspach center, Casinos Austria International introduced the concept behind its exciting new “Viage” entertainment complex. Centrally located on Anspach Boulevard, the center already features extensive shopping and retail outlets, a hotel and exclusive apartments. Opening in early 2010, Viage – one of the key tenants – will complete the Anspach facilities and bring a great new entertainment experience not just to Brussels and Belgium, but also to the whole of Europe.

“We are launching a fantastic new entertainment concept and an exciting new brand,” said Viage General Manager Andrew Webb. “Viage will be a multi-faceted entertainment complex and a first for Belgium and the city of Brussels.”

The Viage logo clearly represents the vibrancy of the new concept, as Webb explained: “The colored balls stand for a sparkling experience – almost like the bubbles in a glass of Champagne – while the different colors represent the many different experiences on offer at Viage.”

Covering a total of some 14,000 square meters, Viage will feature a range of different entertainment opportunities for the whole family: from restaurants, bars and chill-out zones to extensive gaming facilities and a 1,000 person capacity event area. The new complex will also create hundreds of jobs for Brussels and be a major new attraction for the city.