A one-day seminar, entitled ´Game On: Capturing the new consumer pound in UK gaming & leisure´ will take place at Earls Court, London on 20th January – the eve of the annual ATEI and ICE exhibitions.
Designed to offer senior executives in UK betting, gaming & leisure, overseas gaming organisations and City analysts/consultants a better understanding of consumer trends within the UK´s new gaming landscape, the seminar will explore opportunities to develop new markets, increase customer revenues and attract a more diverse player base.
Organised by ATE Conferences, the „Game On“ seminar is being developed and presented by The Henley Centre, a strategic marketing consultancy established in 1974, with an unrivalled reputation for providing actionable insights into future consumer and market dynamics in UK gaming & leisure. The consultancy boasts a wealth of experience in consumer studies across a wide variety of betting and gaming sectors including casinos, licensed betting offices, lotteries, bingo and soft gaming outlets such as gaming centres, amusement arcades, pubs and clubs.
Co-ordinating the seminar, ATE Conferences´ Suki Scade said: „Whilst many forums have covered developments on the supply side in the new UK gaming environment, the Game On seminar will provide the first opportunity to look closely at the effect on demand. And when it comes to consumer analysis and trends, it would be difficult to find a more qualified authority in this field than The Henley Centre.“ She added: „With around 20,000 industry professionals converging on London for the ICE and ATEI exhibitions in the third week of January, the timing of this important event couldn´t be better.“
For further information on the seminar, visit www.ATEOnline.co.uk/conferences or www.henleycentre.com/gameon